It’s more than a badge. It’s an opportunity.

Facebook Marketing Partners is a global community of companies known for excellence on the platform. As a partner you’re vetted according to what you do best, helping to create better client matches. And with marketing and development support from Facebook, you have an even better way to grow your business.

As a part of Facebook Marketing Partners, you can:

Get noticed

with more visibility to thousands of potential clients

Get credibility

with the backing of the Facebook Marketing Partners badge

Get access

to technical support, partner-only events and programs, partner-only training and education, and more

Stand out for what you do best

We evaluate our partners for excellence by industry*, country and 1 or more of 7 specialties:

Advertising Technology

Scale and optimize Facebook ad campaigns through licensed software.

Community Management

Offer technology for managing Pages and conversations.

Content Marketing

Help marketers create, curate or serve up content.

Small Business Solutions

Offer technology or services built for small businesses.

Audience Onboarding

Help marketers find their current customers on Facebook.

Audience Data Providers

Help marketers leverage external data on Facebook.


Track performance of Facebook mobile app campaigns.

Marketers can find you with a few clicks in our interactive matching tool. This helps ensure the best possible match of customer need to your capabilities, so you can deliver the best possible results. For more details on each specialty and their associated criteria, visit the specialty criteria page.

*Industry applies only to Ad Technology specialty

Support and initiatives to your grow your business faster

As a Partner, you also get access to a comprehensive package of support and growth drivers to help you work more efficiently and expand your business.

Dedicated technical support.

Get day-to-day technical issues resolved faster to you can work more effectively.

Innovation Spotlight.

In this annual competition, Spotlight is our showcase for the year’s most exciting innovations. We’re looking forward to highlighting more innovations than ever.

Growth sprints.

Have a challenge you can’t solve or a solution that’s nearly there? You can collaborate with internal Facebook experts in focused, high-impact work sessions to get over the hump.


In these short, fast-paced events, you’ll work with Facebook and fellow Partners to build solutions to specific challenges. They’re a great way to quickly uncover new, innovative ideas.

Interested in becoming a Partner?

Start building on our Marketing API

If your company is working on building out your Facebook capability, we offer direct access to our APIs. You can programmatically access Facebook's advertising platform and incorporate Facebook tools and products into your own custom solutions. If becoming a Facebook Marketing Partner is a goal, this is a great first step.

Make your business essential to small business.

Many small businesses want to advertise online but don’t know where to begin. This playbook gives you the steps for integrating with the Facebook Marketing API, so that you can become an essential resource to these businesses, and help them find success online.

Stay in the know with our weekly newsletter

Our weekly newsletter, Marketing Partner Weekly Update, delivers everything from industry news to API updates to insights from your fellow partners. All brought to you every Thursday. Subscribe here.

You can also stay up to date with our Facebook Page and Partner News blog.

Recent News

Introducing the Canvas Creation API

Canvas is a full-screen, mobile experience that lets businesses and creators tell rich stories in a native, post-click environment designed to connect with audiences in a meaningful way. Canvas is tailored towards educating and acquiring customers for advertisers. It also solves the problem of slow website load times by nearly instantaneously loading upon ad click. Canvases can be created via the Canvas builder and are accessible through Page and ads creation interfaces. We are now opening the capability to create Canvases via the API.

Innovation Spotlight 2017: We’re looking for a few good innovators

We’re pleased to announced that entries are now being accepted for the Innovation Spotlight 2017 competition.

Open to developers, agencies and Partners, Innovation Spotlight is our annual showcase for the year’s most exciting innovations across Facebook and Instagram.