It’s more than a badge. It’s an opportunity.
Facebook Marketing Partners is a global community of companies known for excellence on the platform. As a partner you’re vetted according to what you do best, helping to create better client matches. And with marketing and development support from Facebook, you have an even better way to grow your business.
As a part of Facebook Marketing Partners, you can:
Stand out for what you do best
We evaluate our partners for excellence by industry*, country and 1 or more of 7 specialties:
Scale and optimize Facebook ad campaigns through licensed software.
Offer technology for managing Pages and conversations.
Help marketers create, curate or serve up content.
Offer technology or services built for small businesses.
Help marketers find their current customers on Facebook.
Help marketers leverage external data on Facebook.
Track performance of Facebook mobile app campaigns.
Marketers can find you with a few clicks in our interactive matching tool. This helps ensure the best possible match of customer need to your capabilities, so you can deliver the best possible results. For more details on each specialty and their associated criteria, visit the specialty criteria page.
*Industry applies only to Ad Technology specialty
Support and initiatives to your grow your business faster
As a Partner, you also get access to a comprehensive package of support and growth drivers to help you work more efficiently and expand your business.
Dedicated technical support.
Get day-to-day technical issues resolved faster to you can work more effectively.
In this annual competition, Spotlight is our showcase for the year’s most exciting innovations. We’re looking forward to highlighting more innovations than ever.
Have a challenge you can’t solve or a solution that’s nearly there? You can collaborate with internal Facebook experts in focused, high-impact work sessions to get over the hump.
In these short, fast-paced events, you’ll work with Facebook and fellow Partners to build solutions to specific challenges. They’re a great way to quickly uncover new, innovative ideas.
Interested in becoming a Partner?
Start building on our Marketing API
If your company is working on building out your Facebook capability, we offer direct access to our APIs. You can programmatically access Facebook's advertising platform and incorporate Facebook tools and products into your own custom solutions. If becoming a Facebook Marketing Partner is a goal, this is a great first step.
Make your business essential to small business.
Many small businesses want to advertise online but don’t know where to begin. This playbook gives you the steps for integrating with the Facebook Marketing API, so that you can become an essential resource to these businesses, and help them find success online.
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The Facebook Marketing Partners program is built on the idea that great things happen when the right solution meets the right need. We categorize partners based on the areas of expertise marketers need most because better partner matches improve performance for marketers.
As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.