It’s more than a badge. It’s an opportunity.

Facebook Marketing Partners is a global community of companies known for excellence on the platform. As a partner you’re vetted according to what you do best, helping to create better client matches. And with marketing and development support from Facebook, you have an even better way to grow your business.

As a part of Facebook Marketing Partners, you can:

Get noticed

with more visibility to thousands of potential clients

Get credibility

with the backing of the Facebook Marketing Partners badge

Get access

to technical support, partner-only events and programs, partner-only training and education, and more

Stand out for what you do best

We evaluate our partners for excellence by industry*, country and 1 or more of 9 specialties:

Advertising Technology

Scale and optimize Facebook ad campaigns through licensed software.

Media Buying (US Only)

Deliver best-in-class expertise in Facebook ad operations.


Help marketers bring customers back with dynamic product retargeting.

Community Management

Offer technology for managing Pages and conversations.

Content Marketing

Help marketers create, curate or serve up content.

Small Business Solutions

Offer technology or services built for small businesses.

Audience Onboarding

Help marketers find their current customers on Facebook.

Audience Data Providers

Help marketers leverage external data on Facebook.


Track performance of Facebook mobile app campaigns.

Marketers can find you with a few clicks in our interactive matching tool. This helps ensure the best possible match of customer need to your capabilities, so you can deliver the best possible results. For more details on each specialty and their associated criteria, visit the specialty criteria page.

*Industry applies only to Ad Technology and Media Buying specialties

Support and initiatives to your grow your business faster

As a Partner, you also get access to a comprehensive package of support and growth drivers to help you work more efficiently and expand your business.

Dedicated technical support.

Get day-to-day technical issues resolved faster to you can work more effectively.

Innovation Spotlight.

In this annual competition, Spotlight is our showcase for the year’s most exciting innovations. We’re looking forward to highlighting more innovations than ever.

Growth sprints.

Have a challenge you can’t solve or a solution that’s nearly there? You can collaborate with internal Facebook experts in focused, high-impact work sessions to get over the hump.


In these short, fast-paced events, you’ll work with Facebook and fellow Partners to build solutions to specific challenges. They’re a great way to quickly uncover new, innovative ideas.

Interested in becoming a Partner?

Start building on our Marketing API

If your company is working on building out your Facebook capability, we offer direct access to our APIs. You can programmatically access Facebook's advertising platform and incorporate Facebook tools and products into your own custom solutions. If becoming a Facebook Marketing Partner is a goal, this is a great first step.

Make your business essential to small business.

Many small businesses want to advertise online but don’t know where to begin. This playbook gives you the steps for integrating with the Facebook Marketing API, so that you can become an essential resource to these businesses, and help them find success online.

Stay in the know with our weekly newsletter

Our weekly newsletter, Marketing Partner Weekly Update, delivers everything from industry news to API updates to insights from your fellow partners. All brought to you every Thursday. Subscribe here.

You can also stay up to date with our Facebook Page and Partner News blog.

Recent News

Expanding Facebook Marketing Partner Measurement Specialty

In addition to the blog post last month on the Facebook Business website about the expansion of our people-based measurement partnerships, we’re proud to announce that we’re adding even more measurement partners to the Facebook Marketing Partner program. We’ve worked with many of these partners for years, and the partnerships demonstrate Facebook’s commitment to the third party measurement ecosystem. The sixteen new measurement Partners each have unique capabilities and help advertisers measure the audience outcomes, brand outcomes, and sales outcomes that matter to them.


Gathering in San Francisco to Do More Together

Day one of the 2016 Global Partner Summit just wrapped up. Held in San Francisco, it was the biggest Partner event ever with more than 900 people attending from around the world.