Adopt by Armstrong
Audience intelligence. Strategic learnings. Performance at scale. For the first time, you get to know your audiences in terms of personality, values and message receptiveness. You can personalize your creatives and optimize based on marketing insights.
About Adopt by Armstrong
Facebook marketers are faced with a major challenge: How to make sense out of their campaigns and use their learnings to optimize. The micro-segmentation bidding applied by many campaign management tools fails to offer a marketing vision and actionable insights.
Armstrong agency took this challenge by developing a powerful technology based on a new segmentation method. Adopt’s impact on armstrong’s campaigns was so stunning that we decided to integrate our best-in-class marketing learnings into a self-managed version.
Here is how it works:
Instead of targeting anonymous and disparate micro-segments, Adopt addresses real marketing audiences. Our strategists worked on a psychographic segmentation to organize audience in groups that are consistent in terms of values, lifestyle and motivations. Each group is represented by a Persona profile that has a unique personality, consumer behavior and message receptiveness.
To each Persona, Adopt has associated a matching Facebook audience that you can target with relevant messages.
You can choose from our Persona library the Personas of the highest potential for your brand.
With Adopt, you are able to target only the people who can be really interested by your products/services.
> Higher reach and controlled frequency
You can engage those audiences with messages that are customized to their needs.
> Better CTR means better CPC/CPM
On one single view, Adopt allows you to rapidly detect what works and what doesn’t (messaging, targeting) and use your budget with efficiency.
> Better CPA and ROI
Adopt reports on performance by audience, not disparate clusters. This way, you can use the learnings to optimize your future campaigns on Facebook or any other channel of your marketing mix.
Adopt by Armstrong Attributes
- Ad Technology
- % of media
- Minimum Spend Limit: $10,000/month
Product Service Type
- Managed Service
- Self Service
- Increase Online Sales
- Promote an App
- Drive In-Store Sales