Popular Pays

Popular Pays is a platform where brands and creators meet to create content worth sharing. We streamline the content creation process, providing the agility and scale necessary for advertisers to build and flex the content that powers their paid spend.


About Popular Pays

Popular Pays is a platform where brands and creators meet to create content worth sharing. We streamline the content creation process, providing the agility and scale necessary for advertisers to build and flex the content that powers their paid spend.

Brands and agencies use our platform to partner with creatives who are native to the platforms where consumers are most engaged and build content in various formats at the pace and scale that people consume it.

Our technology streamlines the process with one easy dashboard to build and share their creative brief, match brands with the right creatives, facilitate the content review and approval process, enable direct messaging with creatives and give brands access to high res versions of all content they approve. Popular Pays manages all contracting and payment directly with creatives via our iOS and web app.

Brands can activate a campaign for anything from a product launch to a seasonal or branding campaign by activating a creative brief they tailor on the platform. Brands can also activate ongoing partnerships with creators for content creation throughout the year or on an ad hoc basis. Our creatives produce content in every format from photos to video, stop motion, carousel ads to live formats.

We have successfully partnered with clients in CPG, fashion, retail, technology, alcohol, food & beverage, QSR, healthcare, electronics, telecommunications and causes. We reduce the long lead times and high costs of the traditional content creation process. Our clients report significant cost and time savings by using our platform to make their creative more agile and build high quality content that performs well across every channel. We're evolving with the quickly changing ad industry and democratizing the content creation process to support brands in keeping their content fresh and effective.

Popular Pays Attributes

Specialties

  • Creative Platforms

Countries

  • United States Of America

Languages

  • English

Pricing Model

  • Flat Fee
  • % of media

Product Service Type

  • Managed Service
  • Self Service

Popular Pays' Locations

Headquarters

130 South Jefferson Street

4th Floor

Chicago, IL 60661

United States Of America

New York Office

433 Broadway

5th Floor

New York, NY 10013

United States Of America