Yotpo is a user-generated content marketing platform for eCommerce stores and on-line services. Yotpo helps merchants generate reviews, photos, and Q&A and use them to drive traffic and sales through social media, on-site engagement, paid ads and more.

About Yotpo

Yotpo helps you generate more content than you could with any other user-generated content solution and use it in innovative ways to drive traffic and sales.

Yotpo Ads, one of our most popular & best-selling features, lets you convert customer content into the creative of paid ads on Facebook and Instagram. You can choose from combinations of reviews, customer-uploaded photos, and photos curated from Instagram for your ad content.

Ads with customer content improve click-through rate by 4x and decrease cost per acquisition by 50%.

You can create normal, retargeting and dynamic retargeting ads. Dynamic ads can be created in just a few clicks and the results have been remarkable. When shoppers check out a product on your site and don’t purchase, they’re served an ad containing a 5-star review and an authentic photo of a smiling customer using the exact same product.

Other key pillars of Yotpo:
In-mail form - Let customers write reviews within the review request email itself, leading to more reviews that you could generate with any other reviews solution.

SEO - Leverage review content for SEO success and put stars in search results.

On-site - Place reviews, photos and Q&A in strategic, conversion-oriented places on your website.

Visual Marketing - Collect, gain the rights to, and publish customer photos from Instagram and post-purchase emails.

Marketing - Share customer content on social networks like Facebook and Twitter. Let your customers share their content too.

Retention - Get customers coming back via coupons, email upsells, commenting on reviews and more.

Yotpo Attributes


  • Ad Technology


  • eCommerce


  • Israel


  • English

Pricing Model

  • Subscription

Product Service Type

  • Self Service


  • Increase Online Sales

Yotpo's Locations

Yotpo Tel Aviv

12 David Khakhami St

Tel Aviv-Yafo


Yotpo New York

33 west 19th street

New York, New York 10011