Today’s path to purchase is not straightforward—people are influenced by everything from digital ads to coupons to store window displays. Aligning offline and online sales efforts can be a challenge for marketers. They need to track the buyer’s entire journey while managing multiple systems and conversions.
The Facebook Marketing Partners program is built on the idea that great things happen when the right solution meets the right need. We categorize partners based on the areas of expertise marketers need most because better partner matches improve performance for marketers.
As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.
Canvas is a full-screen, mobile experience that lets businesses and creators tell rich stories in a native, post-click environment designed to connect with audiences in a meaningful way. Canvas is tailored towards educating and acquiring customers for advertisers. It also solves the problem of slow website load times by nearly instantaneously loading upon ad click. Canvases can be created via the Canvas builder and are accessible through Page and ads creation interfaces. We are now opening the capability to create Canvases via the API.
We’re pleased to announced that entries are now being accepted for the Innovation Spotlight 2017 competition.
Open to developers, agencies and Partners, Innovation Spotlight is our annual showcase for the year’s most exciting innovations across Facebook and Instagram.
In the final installment of our six-part series recapping the most popular content from last year’s Global Partner Summit, we’re focusing on insights and measurement.
Continuing our follow-up to last year’s Global Partner Summit, which was our biggest Partner event ever, we’re highlighting six sessions from the two-day event. In this week’s installment, we feature one of the summit’s most popular sessions, Maz Sharafi’s presentation of the product roadmap. Maz is Facebook’s Product Marketing Director, DR and in this session—which was part of the day two Grow track—he talked about trends we’re thinking about, where we’re going and what we’re building.
We’re now halfway through our six-part series looking at our most popular presentations and sessions from the 2016 Global Partner Summit. Today we’re featuring a session from the day two Learn track, Gabriel Francis’s “Driving Brand Awareness and Demand.” The purpose of the Learn track is to teach media buyers and people in sales about the newest products that help drive demand, acquisition and revenue on Facebook, Instagram and Audience Network.
The third post in our six-part series recapping the best of Global Partner Summit features a session from our Build track entitled “Ads API best practices.” The Build track allowed the audience to hear about product roadmaps directly from Facebook and Instagram engineers and executives, and get down to business with industry experts, marketers, developers and fellow Partners.
In our second post of a six-part series highlighting some of the most popular sessions and content from the 2016 Global Partners Summit, we’re featuring a presentation from our Build track. Aimed at engineers and developers, the Build track was intended to guide product development in the Partner ecosystem.