Global Partner Summit 2017 kicked off today at the Palace of Fine Arts and Exhibition Center in San Francisco. With more than 800 people in attendance, this is the biggest Partner event of the year. It’s where teams from Facebook, Instagram and Messenger share product roadmaps, explore opportunities for growth and talk about key trends and insights that will help the Partner community build boldly into the future.
Marketers need help in order to drive real results. They also need help to make it easier, more efficient and have their marketing be more effective. We created the ‘Driving Results’ category of Innovation Spotlight to help celebrate and honor the best technology or service that has changed businesses and helped clients drive real results.
How do you build in a world that moves fast?
At this year’s Global Partner Summit, we’re encouraging Partners to Build Beyond. The summit – our biggest Partner event of the year – is happening October 4th and 5th at The Palace of Fine Arts and Exhibition Center in San Francisco. It’s our annual event where we talk about Facebook, Instagram and Messenger product roadmaps, share key opportunities for growth and give Partners a place to connect with each other and share ideas.
Today’s path to purchase is not straightforward—people are influenced by everything from digital ads to coupons to store window displays. Aligning offline and online sales efforts can be a challenge for marketers. They need to track the buyer’s entire journey while managing multiple systems and conversions.
The Facebook Marketing Partners program is built on the idea that great things happen when the right solution meets the right need. We categorize partners based on the areas of expertise marketers need most because better partner matches improve performance for marketers.
As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.
Canvas is a full-screen, mobile experience that lets businesses and creators tell rich stories in a native, post-click environment designed to connect with audiences in a meaningful way. Canvas is tailored towards educating and acquiring customers for advertisers. It also solves the problem of slow website load times by nearly instantaneously loading upon ad click. Canvases can be created via the Canvas builder and are accessible through Page and ads creation interfaces. We are now opening the capability to create Canvases via the API.
We’re pleased to announced that entries are now being accepted for the Innovation Spotlight 2017 competition.
Open to developers, agencies and Partners, Innovation Spotlight is our annual showcase for the year’s most exciting innovations across Facebook and Instagram.
In the final installment of our six-part series recapping the most popular content from last year’s Global Partner Summit, we’re focusing on insights and measurement.