GPS 2016 recap part 5: Product roadmap

Continuing our follow-up to last year’s Global Partner Summit, which was our biggest Partner event ever, we’re highlighting six sessions from the two-day event. In this week’s installment, we feature one of the summit’s most popular sessions, Maz Sharafi’s presentation of the product roadmap. Maz is Facebook’s Product Marketing Director, DR and in this session—which was part of the day two Grow track—he talked about trends we’re thinking about, where we’re going and what we’re building.


GPS 2016 recap part 4: Driving Brand Awareness and Demand

We’re now halfway through our six-part series looking at our most popular presentations and sessions from the 2016 Global Partner Summit. Today we’re featuring a session from the day two Learn track, Gabriel Francis’s “Driving Brand Awareness and Demand.” The purpose of the Learn track is to teach media buyers and people in sales about the newest products that help drive demand, acquisition and revenue on Facebook, Instagram and Audience Network.


GPS 2016 recap part 3: Ads API best practices

The third post in our six-part series recapping the best of Global Partner Summit features a session from our Build track entitled “Ads API best practices.” The Build track allowed the audience to hear about product roadmaps directly from Facebook and Instagram engineers and executives, and get down to business with industry experts, marketers, developers and fellow Partners.


GPS 2016 recap part 2, Build track: Ads API Roadmap

In our second post of a six-part series highlighting some of the most popular sessions and content from the 2016 Global Partners Summit, we’re featuring a presentation from our Build track. Aimed at engineers and developers, the Build track was intended to guide product development in the Partner ecosystem.


GPS 2016 Recap Part 1: People-Based Marketing in an Omnichannel World

Last year’s Global Partner Summit was our biggest Partner event ever, with almost a thousand people attending from all over the world. Featuring in-depth presentations delivered by Facebook leaders and industry experts, as well as a day of learning and training aimed at engineers, developers, media buyers and more, it’s our annual opportunity to connect with the Partner community.


An Update on the Media Buying Specialty

We designed Facebook Marketing Partners to build better performance marketers through great partner matches. When we first piloted the program in 2015, we sought to recognize and reward excellence in eight categories of digital expertise. After careful consideration and in an effort to streamline the program, we’ll be winding down support for the Media Buying specialty for Facebook Marketing Partners and Instagram Partners.


Expanding Facebook Marketing Partner Measurement Specialty

In addition to the blog post last month on the Facebook Business website about the expansion of our people-based measurement partnerships, we’re proud to announce that we’re adding even more measurement partners to the Facebook Marketing Partner program. We’ve worked with many of these partners for years, and the partnerships demonstrate Facebook’s commitment to the third party measurement ecosystem. The sixteen new measurement Partners each have unique capabilities and help advertisers measure the audience outcomes, brand outcomes, and sales outcomes that matter to them.


Gathering in San Francisco to Do More Together

Day one of the 2016 Global Partner Summit just wrapped up. Held in San Francisco, it was the biggest Partner event ever with more than 900 people attending from around the world.