GPS 2016 recap part 2, Build track: Ads API Roadmap

In our second post of a six-part series highlighting some of the most popular sessions and content from the 2016 Global Partners Summit, we’re featuring a presentation from our Build track. Aimed at engineers and developers, the Build track was intended to guide product development in the Partner ecosystem.


GPS 2016 Recap Part 1: People-Based Marketing in an Omnichannel World

Last year’s Global Partner Summit was our biggest Partner event ever, with almost a thousand people attending from all over the world. Featuring in-depth presentations delivered by Facebook leaders and industry experts, as well as a day of learning and training aimed at engineers, developers, media buyers and more, it’s our annual opportunity to connect with the Partner community.


An Update on the Media Buying Specialty

We designed Facebook Marketing Partners to build better performance marketers through great partner matches. When we first piloted the program in 2015, we sought to recognize and reward excellence in eight categories of digital expertise. After careful consideration and in an effort to streamline the program, we’ll be winding down support for the Media Buying specialty for Facebook Marketing Partners and Instagram Partners.


Expanding Facebook Marketing Partner Measurement Specialty

In addition to the blog post last month on the Facebook Business website about the expansion of our people-based measurement partnerships, we’re proud to announce that we’re adding even more measurement partners to the Facebook Marketing Partner program. We’ve worked with many of these partners for years, and the partnerships demonstrate Facebook’s commitment to the third party measurement ecosystem. The sixteen new measurement Partners each have unique capabilities and help advertisers measure the audience outcomes, brand outcomes, and sales outcomes that matter to them.


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Gathering in San Francisco to Do More Together

Day one of the 2016 Global Partner Summit just wrapped up. Held in San Francisco, it was the biggest Partner event ever with more than 900 people attending from around the world.


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Specialty Showcase: Small Business Solutions

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


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Specialty Showcase: Audience Onboarding

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


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Innovation Spotlight winners: Personalized Marketing at Scale category

Facebook is all about marketing to people, not at people. It’s our ability to deliver personalized marketing at scale – advertising that’s relevant to the audience marketers want to reach– that leads to better results for everyone. Partners help make this possible by innovating on our platform and finding new ways to allow companies to deliver meaningful creative and experiences to people on mobile devices, wherever they are.


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Specialty Showcase: Measurement

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success