Meet the Innovation Spotlight Winner for Creativity Around Video

As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.

Introducing the Canvas Creation API

Canvas is a full-screen, mobile experience that lets businesses and creators tell rich stories in a native, post-click environment designed to connect with audiences in a meaningful way. Canvas is tailored towards educating and acquiring customers for advertisers. It also solves the problem of slow website load times by nearly instantaneously loading upon ad click. Canvases can be created via the Canvas builder and are accessible through Page and ads creation interfaces. We are now opening the capability to create Canvases via the API.


GPS 2016 recap part 5: Product roadmap

Continuing our follow-up to last year’s Global Partner Summit, which was our biggest Partner event ever, we’re highlighting six sessions from the two-day event. In this week’s installment, we feature one of the summit’s most popular sessions, Maz Sharafi’s presentation of the product roadmap. Maz is Facebook’s Product Marketing Director, DR and in this session—which was part of the day two Grow track—he talked about trends we’re thinking about, where we’re going and what we’re building.


GPS 2016 recap part 4: Driving Brand Awareness and Demand

We’re now halfway through our six-part series looking at our most popular presentations and sessions from the 2016 Global Partner Summit. Today we’re featuring a session from the day two Learn track, Gabriel Francis’s “Driving Brand Awareness and Demand.” The purpose of the Learn track is to teach media buyers and people in sales about the newest products that help drive demand, acquisition and revenue on Facebook, Instagram and Audience Network.


GPS 2016 recap part 3: Ads API best practices

The third post in our six-part series recapping the best of Global Partner Summit features a session from our Build track entitled “Ads API best practices.” The Build track allowed the audience to hear about product roadmaps directly from Facebook and Instagram engineers and executives, and get down to business with industry experts, marketers, developers and fellow Partners.


GPS 2016 recap part 2, Build track: Ads API Roadmap

In our second post of a six-part series highlighting some of the most popular sessions and content from the 2016 Global Partners Summit, we’re featuring a presentation from our Build track. Aimed at engineers and developers, the Build track was intended to guide product development in the Partner ecosystem.