Expanding Facebook Marketing Partner Measurement Specialty


In addition to the blog post last month on the Facebook Business website about the expansion of our people-based measurement partnerships, we’re proud to announce that we’re adding even more measurement partners to the Facebook Marketing Partner program. We’ve worked with many of these partners for years, and the partnerships demonstrate Facebook’s commitment to the third party measurement ecosystem. The sixteen new measurement Partners each have unique capabilities and help advertisers measure the audience outcomes, brand outcomes, and sales outcomes that matter to them. By focusing on the metrics that matter, these partners make it even easier for marketers to drive real business results. This expanded line-up of measurement specialists gives marketers the ability to use the tools they already use to measure Facebook, Instagram and other media.

Helping to solve the measurement challenge

The list of Partners we’re adding to the program includes Nielsen Catalina Solutions, Oracle Data Cloud (formerly Datalogix), Visual IQ, MarketShare and more. The Partners will be grouped under three new sub-specialties underneath the overall measurement umbrella:

  1. Audience Measurement and Audience Viewability
  2. Brand Measurement
  3. Lift Measurement, Advanced Attribution, Basic Attribution, and Marketing Mix Modeling

Whether your goal is to drive sales in-store or online, increase app installs, or build your brand, it’s important to be confident that your marketing dollars are delivering those results. These new Partnerships will help provide those insights. We welcome all of these companies to the Facebook Marketing Partner family.


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