Facebook Marketing Partners

March 24, 2016

Buying for DR: Global Partner Summit Video Series

This week, as we continue with our series of highlights from our Global Partner Summit, you’ll hear from Maz Sharafi, Director of Product Marketing at Facebook. Sharafi’s talk was part of the Buy theme, which was tailored for media leads and offers best practices for planning, buying and measuring campaigns to meet advertiser objectives across Facebook’s family of apps and services. In the video, Sharafi outlines Facebook’s direct response ad platform strategy and road map, provides insight into how we think of our product portfolio, and how we think about investing in our portfolio.

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