Facebook Marketing Partners

April 1, 2015

Campaign spend limits available via API today

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Today we are launching Campaign Spending Limits in our API and in Power Editor globally. We will roll this out gradually over the course of the next few days and expect to be at 100% very quickly.

Campaign spending limits enable marketers to specify a hard cap on how much a given campaign spends, regardless of the budget within the adsets under the campaign.

  • The campaign spending limit gives advertisers more control over their spending by letting them set a limit at the campaign level instead of just one overall limit for their account.
  • This will be available initially only via the API and in Power Editor. It is currently not available in ads manager.
  • Pacing is not affected by the campaign spend limit.
  • The campaign spend limit can be removed any time.
  • IO campaigns are not supported.
  • Reach & Frequency campaigns are not supported.

API docs: https://developers.facebook.com/docs/marketing-api/adcampaign/v2.3 (look for spend_cap)

Review the docs and start developing!

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