An Update on the Media Buying Specialty

We designed Facebook Marketing Partners to build better performance marketers through great partner matches. When we first piloted the program in 2015, we sought to recognize and reward excellence in eight categories of digital expertise. After careful consideration and in an effort to streamline the program, we’ll be winding down support for the Media Buying specialty for Facebook Marketing Partners and Instagram Partners.


Expanding Facebook Marketing Partner Measurement Specialty

In addition to the blog post last month on the Facebook Business website about the expansion of our people-based measurement partnerships, we’re proud to announce that we’re adding even more measurement partners to the Facebook Marketing Partner program. We’ve worked with many of these partners for years, and the partnerships demonstrate Facebook’s commitment to the third party measurement ecosystem. The sixteen new measurement Partners each have unique capabilities and help advertisers measure the audience outcomes, brand outcomes, and sales outcomes that matter to them.


Specialty Showcase: Small Business Solutions

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


Specialty Showcase: Audience Onboarding

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


Specialty Showcase: Measurement

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


Bootcamp Sessions Now Available

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


Specialty Showcase: Audience Data Provider

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


Specialty Showcase: Ad Technology

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success


Specialty Showcase: Community Management

Facebook Marketing Partners and Instagram Partners are a global community of companies dedicated to one thing: helping businesses become more effective marketers on Facebook and Instagram. They help businesses of all sizes—from small businesses to agencies—and each partner is vetted by Facebook for a solid track record of success