Marketers need help in order to drive real results. They also need help to make it easier, more efficient and have their marketing be more effective. We created the ‘Driving Results’ category of Innovation Spotlight to help celebrate and honor the best technology or service that has changed businesses and helped clients drive real results.
Today’s path to purchase is not straightforward—people are influenced by everything from digital ads to coupons to store window displays. Aligning offline and online sales efforts can be a challenge for marketers. They need to track the buyer’s entire journey while managing multiple systems and conversions.
As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.
We’re pleased to announced that entries are now being accepted for the Innovation Spotlight 2017 competition.
Open to developers, agencies and Partners, Innovation Spotlight is our annual showcase for the year’s most exciting innovations across Facebook and Instagram.
Thanks to all who took part in this year’s Innovation Competition, and congratulations to adMixt for earning Innovator of the Year 2015 for their Flightplan solution. Also, congratulations to the winners of our Excellence in Innovation award: Brand Networks, Datalogix, Kenshoo and Smartly.io.
The annual Facebook Innovation Competition invites Facebook Marketing Partners to build advertising tools that address new challenges and opportunities as the industry evolves from year to year. This year’s competition was centered on “Vertical Solutions” and asked partners to help solve unique obstacles in a vertical of their choice. Here are the 2015 Innovation Competition winners.
Remember, the deadline to enter the 2015 Innovation Competition is coming up fast—April 30, 2015. So get your vertical solution submissions ready.
To submit your entry, complete the submission packet at http://fbrep.com/Marketing_Partners/IC_Overview.zip and email it to us at PartnerInnovation@fb.com no later than 11:59 pm PST, April 30, 2015. Note that late entries will not be accepted.
Semi-finalists will be announced on May 15, 2015, and invited to attend our pitch day event in Menlo Park, CA. There will be options for international semi-finalists to present. Don’t delay. Get your innovative solution ready. If you have any questions, please reach out to PartnerInnovation@fb.com.
We’re excited about this year’s Innovation Competition and the game-changing solutions it’s inspiring. Now it’s time to put those solutions in the global spotlight. We’re now accepting entries, and your deadline is April 30, 2015.