Marketers need help in order to drive real results. They also need help to make it easier, more efficient and have their marketing be more effective. We created the ‘Driving Results’ category of Innovation Spotlight to help celebrate and honor the best technology or service that has changed businesses and helped clients drive real results.
Today’s path to purchase is not straightforward—people are influenced by everything from digital ads to coupons to store window displays. Aligning offline and online sales efforts can be a challenge for marketers. They need to track the buyer’s entire journey while managing multiple systems and conversions.
As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.
We’re pleased to announced that entries are now being accepted for the Innovation Spotlight 2017 competition.
Open to developers, agencies and Partners, Innovation Spotlight is our annual showcase for the year’s most exciting innovations across Facebook and Instagram.
Facebook is all about marketing to people, not at people. It’s our ability to deliver personalized marketing at scale – advertising that’s relevant to the audience marketers want to reach– that leads to better results for everyone. Partners help make this possible by innovating on our platform and finding new ways to allow companies to deliver meaningful creative and experiences to people on mobile devices, wherever they are.
We’re proud to announce the finalists for our Personalized Marketing at Scale category of Innovation Spotlight. Special thanks to all the agencies, developers and Partners who sent to us their technologies or services that enable scalable personalization for marketers.
Quantium uses offline sales data in a privacy compliant way, helping clients realize the potential of their data by better understanding how their customers behave and predicting future behavior.
Ringtrail automatically builds, runs and optimizes ads on Facebook and Instagram for real estate listings, focusing on individuals who are most likely to turn into leads.
GotU gives local advertisers the ability to target people just in the areas around their store locations, and then optimize reach and frequency for best results. By showing ads to a specific target audience the right number of times, in a specific timeframe, GotU can provide real results and a higher probability for a real-life activity, like a phone call or an in-store visit.
Without real data and insights, a marketer’s job can consist of a lot of unknowns or, even worse, a misguided focus on numbers that don’t reflect real business results. But thanks to the work of innovators, like the Partners, developers and agencies who have entered Innovation Spotlight, we now know when online engagement leads to foot traffic or a phone call, and why. We have clarity into what works and the knowledge to make improvements when it doesn’t. The days of guessing and vanity metrics are coming to a close. We now live in a world of real results.