An Update on the Media Buying Specialty

We designed Facebook Marketing Partners to build better performance marketers through great partner matches. When we first piloted the program in 2015, we sought to recognize and reward excellence in eight categories of digital expertise. After careful consideration and in an effort to streamline the program, we’ll be winding down support for the Media Buying specialty for Facebook Marketing Partners and Instagram Partners.

Expanding Facebook Marketing Partner Measurement Specialty

In addition to the blog post last month on the Facebook Business website about the expansion of our people-based measurement partnerships, we’re proud to announce that we’re adding even more measurement partners to the Facebook Marketing Partner program. We’ve worked with many of these partners for years, and the partnerships demonstrate Facebook’s commitment to the third party measurement ecosystem. The sixteen new measurement Partners each have unique capabilities and help advertisers measure the audience outcomes, brand outcomes, and sales outcomes that matter to them.

Introducing the Instagram Partners Program

Today, we’re excited to announce the addition of Instagram Partners (—a set of experts vetted for excellence ready to help businesses grow on Instagram. We created Instagram Partners to make it easier for advertisers of any size to find the best-in-class technology partners they need to get great results on our platform.

Instagram is open for business

We’re excited to announce today that ads launched in all advertisers globally from any market and of any size can run campaigns on Instagram. You’ll find documentation for the Instagram API on how to set up your account, get access, and start a campaign. Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses.

Webinar: Instagram the Road Ahead

Instagram is open for business to all advertisers, all developers, and in all countries. The Instagram community now has 400 million people active monthly! You’ll find documentation for the Instagram API on how to set up your account, get access, and start a campaign on September 30th.

Welcome to the Facebook Marketing Partner program

We’re pleased to announce that the Facebook Marketing Partner program is officially live as of today. Previously known as the Preferred Marketing Developers (PMD) program, the new Marketing Partner program is designed to help support partners as you innovate and grow.

Better, faster help with Support Dashboard

Starting this week, all queries submitted through our Facebook Marketing ​Partner Support Forms will begin routing through the Support Dashboard. Support Dashboard lets you check the status of your support inquiries and see messages from Facebook, which helps us provide you with faster turnaround times and better support.