Introducing the Canvas Creation API

Canvas is a full-screen, mobile experience that lets businesses and creators tell rich stories in a native, post-click environment designed to connect with audiences in a meaningful way. Canvas is tailored towards educating and acquiring customers for advertisers. It also solves the problem of slow website load times by nearly instantaneously loading upon ad click. Canvases can be created via the Canvas builder and are accessible through Page and ads creation interfaces. We are now opening the capability to create Canvases via the API.


New Features Make Lead Ads Better

Lead ads launched just a few months ago to give people a quick way to sign up for information from the businesses they care about. In that short time, advertisers have seen great success, receiving more high quality leads at a fraction of the price compared to other channels.


Cost-Per-View (CPV) Bidding for Video Views

Today, June 30th, we will begin testing a new bidding option for video advertisers on Facebook. Cost-per-view (CPV) bidding is now available to all advertisers globally and is designed for those who value price certainty for video views or value video views as their primary performance metric.


Latest updates to Audience Network to #Checkthebox

Audience Network, one way to extend your advertisers’ campaigns beyond Facebook and into other mobile apps, has had lots of product improvements and additional publishers added in the past year. We wanted to update you on some of the progress.


v2.5 API Updates for Pages/Community Management Partners

Today, we’re releasing v2.5 of the Marketing API and want to share more insight into the implications for how you build on Facebook Pages. These updates support our vision to help businesses build mobile presence and communicate with customers more easily. You can reference the recent Pages announcement at https://www.facebook.com/business/news/pages-updates. We’ve outlined the Pages API updates below.