Canvas is a full-screen, mobile experience that lets businesses and creators tell rich stories in a native, post-click environment designed to connect with audiences in a meaningful way. Canvas is tailored towards educating and acquiring customers for advertisers. It also solves the problem of slow website load times by nearly instantaneously loading upon ad click. Canvases can be created via the Canvas builder and are accessible through Page and ads creation interfaces. We are now opening the capability to create Canvases via the API.
This year’s Global Partner Summit is just a few weeks away. Taking place in San Francisco on October 18th and 19th, it’s our annual opportunity to show Facebook’s vision, present the product roadmap and connect with Partners, marketers and developers.
Lead ads launched just a few months ago to give people a quick way to sign up for information from the businesses they care about. In that short time, advertisers have seen great success, receiving more high quality leads at a fraction of the price compared to other channels.
Today, June 30th, we will begin testing a new bidding option for video advertisers on Facebook. Cost-per-view (CPV) bidding is now available to all advertisers globally and is designed for those who value price certainty for video views or value video views as their primary performance metric.
Over the last month, we’ve been busy launching even more ad products for businesses to use on Instagram. Now businesses around the globe can run ads easier than ever with the flexibility to drive more business objectives.
Starting on October 29th, slideshow will begin rolling out to advertisers globally. Slideshow is a new lightweight video ad made from a series of still images, which is easy for advertisers to use and is engaging for people.
Starting today, we will begin roll out of the ability to add video to the carousel format in Power Editor and the API for the website clicks and website conversions objectives.
Audience Network, one way to extend your advertisers’ campaigns beyond Facebook and into other mobile apps, has had lots of product improvements and additional publishers added in the past year. We wanted to update you on some of the progress.
Today, we’re releasing v2.5 of the Marketing API and want to share more insight into the implications for how you build on Facebook Pages. These updates support our vision to help businesses build mobile presence and communicate with customers more easily. You can reference the recent Pages announcement at https://www.facebook.com/business/news/pages-updates. We’ve outlined the Pages API updates below.
Today we launched Lead Ads globally in both API and Power Editor. Now lead ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses.