Part 1 of 3: Watch the feature video for Innovation Spotlight Real Results winner, GotU

GotU gives local advertisers the ability to target people just in the areas around their store locations, and then optimize reach and frequency for best results. By showing ads to a specific target audience the right number of times, in a specific timeframe, GotU can provide real results and a higher probability for a real-life activity, like a phone call or an in-store visit.


Part 2 of 3: Watch the feature for Innovation Spotlight, Creativity winner, Shuttlerock

Friday we announced that we’d be rolling out three videos featuring the Creativity category winners in the Facebook Innovation Spotlight, and kicked things off with Tongal. The videos were produced by us to help raise industry awareness, and are part of the incentives we offer to our winners, who were announced late April. We’ll also be highlighting our three recipients at the Cannes Lions International Festival of Creativity.


Cost-Per-View (CPV) Bidding for Video Views

Today, June 30th, we will begin testing a new bidding option for video advertisers on Facebook. Cost-per-view (CPV) bidding is now available to all advertisers globally and is designed for those who value price certainty for video views or value video views as their primary performance metric.


Brand Bidding Guidelines

As we grow our brand business, it is important that we provide guidance to advertisers on the most effective ways to reach their customers and deliver on their business objectives. We have developed brand bidding materials to support you in client conversations to explain how clients can optimize their bidding against their business objectives and reduce their media cost.