Quantium uses offline sales data in a privacy compliant way, helping clients realize the potential of their data by better understanding how their customers behave and predicting future behavior.
Ringtrail automatically builds, runs and optimizes ads on Facebook and Instagram for real estate listings, focusing on individuals who are most likely to turn into leads.
GotU gives local advertisers the ability to target people just in the areas around their store locations, and then optimize reach and frequency for best results. By showing ads to a specific target audience the right number of times, in a specific timeframe, GotU can provide real results and a higher probability for a real-life activity, like a phone call or an in-store visit.
So, last, but hardly least, here’s ReFUEL4, who uses automation, data and insights—not to mention a 10,000 strong community of global designers operating across different time zones—to make sure marketers get high performing ads at scale.
Friday we announced that we’d be rolling out three videos featuring the Creativity category winners in the Facebook Innovation Spotlight, and kicked things off with Tongal. The videos were produced by us to help raise industry awareness, and are part of the incentives we offer to our winners, who were announced late April. We’ll also be highlighting our three recipients at the Cannes Lions International Festival of Creativity.
In late April we announced the three winners in the Creativity category of the Facebook Innovation Spotlight, The companies were chosen for their innovative technology and services that source and deliver quality content and ad creative at scale.
Today, June 30th, we will begin testing a new bidding option for video advertisers on Facebook. Cost-per-view (CPV) bidding is now available to all advertisers globally and is designed for those who value price certainty for video views or value video views as their primary performance metric.
Starting on October 29th, slideshow will begin rolling out to advertisers globally. Slideshow is a new lightweight video ad made from a series of still images, which is easy for advertisers to use and is engaging for people.
Starting today, we will begin roll out of the ability to add video to the carousel format in Power Editor and the API for the website clicks and website conversions objectives.
As we grow our brand business, it is important that we provide guidance to advertisers on the most effective ways to reach their customers and deliver on their business objectives. We have developed brand bidding materials to support you in client conversations to explain how clients can optimize their bidding against their business objectives and reduce their media cost.