Finding customers close to you

A local business’s best audience is right on its doorstep. So to make it easier for businesses to reach local customers and boost in-store sales, we’re launching local awareness ads. Whether your client is a café owner with a delicious lunch special, a florist running a discount on bouquets, or a new local business drumming up awareness and customers, they’ll get maximum local reach at the lowest possible cost with local awareness ads.

Running a local awareness ad is easy. Using the easy map interface, simply choose a flexible radius for ad delivery. The ads will then reach visitors and people who live in this neighborhood. For even greater effect, you can choose to add a Get Directions call to action button on this ad unit, which will help mobile customers find the business more easily.

With local awareness ads, your desired ad budget is used more consistently. The ads will also maximize your return on investment, which is vital for small businesses that don’t have big advertising budgets. To find out more about building local business ads, see our API documentation.

Recent News

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Innovation Spotlight winners: Creativity category

Marketers today are grappling with all kinds of advertising challenges: coming up with original content, preventing ad fatigue from running multiple campaigns and the prospect of low relevancy scores. And the proliferation of social channels and media fragmentation has made it more difficult for marketers to keep things consistent and on brand. All of this while budgets and resources are being constrained.


Creativity finalists for Facebook Innovation Spotlight

First off, a sincere thank you to all the Partners, developers and agencies who submitted their solutions to our first Innovation Spotlight category Creativity. We had a good problem to deal with in that there were a lot of recognition-worthy entries. But, we had to narrow it down. So with that, Facebook is proud to announce the Innovation Spotlight finalists for Creativity. Congrats to all.