Day one of the 2016 Global Partner Summit just wrapped up. Held in San Francisco, it was the biggest Partner event ever with more than 900 people attending from around the world.
Blake Chandlee, VP, Partnerships opened the summit by celebrating all of the Partner and Facebook milestones that have occurred in the past year, including the launch of Facebook Live, Oculus and all of the quality work submitted and showcased during the Facebook Innovation Spotlight competition.
The day continued with three in-depth presentations delivered by Facebook leaders. David Fischer spoke about the continued opportunities for Partners, Heather Freeland highlighted how Partners can help move the entire industry forward and Matt Idema presented the product roadmap and spoke about how to build value in 2017.
Facebook’s Yvette Lui capped another tremendous year for Innovation Spotlight by presenting the Innovator of the Year award to ReFUEL4 for their work in solving ad fatigue. Innovation Spotlight had its highest level of participation to date, with entries coming from eighty-five companies across twenty countries.
A number of sessions were broadcast via Facebook Live from the Facebook Marketing Partners Page. Those sessions are now available to watch at any time. Day one also featured networking breaks, panel discussions and chances to get an Oculus demo.
Speaking of the value that the audience brings to the Facebook ecosystem, Heather Freeland—Head of Global Marketing Communications—told the gathering of Partners, marketers and developers, “You’re a conduit that makes the relationship happen. Your work with clients and agencies puts them in contact with new audiences who want to hear what they have to say.”
For anyone not able to attend this year’s summit, all of the sessions are being recorded and will be added to the Facebook Marketing Partners website soon. We’ll also be featuring, over the next couple of weeks, highlights from the summit both here and on the Partners Facebook Page, so keep an eye out. In the meantime, you can check out photos, videos and comments—in real time—using the hashtag #facebookGPS.
Thanks to everyone who attended. It was a great first day, and we can’t wait for tomorrow.