GPS 2016 Recap Part 1: People-Based Marketing in an Omnichannel World


 

Last year’s Global Partner Summit was our biggest Partner event ever, with almost a thousand people attending from all over the world. Featuring in-depth presentations delivered by Facebook leaders and industry experts, as well as a day of learning and training aimed at engineers, developers, media buyers and more, it’s our annual opportunity to connect with the Partner community.

We’re now launching a six-part blog series highlighting some of the most popular sessions and content from the Summit. In this, the first post, we present Martin Gilliard’s day one keynote, “People-Based Marketing in an Omnichannel World.” Martin is Facebook’s Head of Enterprise-MarTech, Data & Audience Partnerships. His session talks about how businesses need to provide a seamless experience between online and offline worlds. Watch the video today.

In subsequent weeks we’ll showcase sessions from each of our day two tracks—Build, Learn and Grow—focusing on areas like the product roadmap, our API and driving brand awareness and demand.

Keep an eye out for future posts and, in the meantime, you can view all of the sessions on our website.

 


Recent News

GPS 2016 recap part 2, Build track: Ads API Roadmap

In our second post of a six-part series highlighting some of the most popular sessions and content from the 2016 Global Partners Summit, we’re featuring a presentation from our Build track. Aimed at engineers and developers, the Build track was intended to guide product development in the Partner ecosystem.

An Update on the Media Buying Specialty

We designed Facebook Marketing Partners to build better performance marketers through great partner matches. When we first piloted the program in 2015, we sought to recognize and reward excellence in eight categories of digital expertise. After careful consideration and in an effort to streamline the program, we’ll be winding down support for the Media Buying specialty for Facebook Marketing Partners and Instagram Partners.