GPS 2016 recap part 2, Build track: Ads API Roadmap

In our second post of a six-part series highlighting some of the most popular sessions and content from the 2016 Global Partners Summit, we’re featuring a presentation from our Build track. Aimed at engineers and developers, the Build track was intended to guide product development in the Partner ecosystem.

In today’s featured session, Facebook’s George Zeng, Product Manager and Liangxiao Zhu, Engineering Manager, look at the ads API roadmap. They discuss Facebook’s commitment to continued transparency, opening up products for beta testing and laying out our long-term product vision. Their presentation also deals specifically with dynamic creative optimization, rules-based automation and much more. Watch their session, or visit the 2016 Global Partner Summit website to view keynote presentations from day one and all of the day two Build, Learn and Grow tracks.

Next week we’ll be featuring another session from the Build track, Thiago Moraes and Jordan Rogers-Smith’s presentation, “Ads API best practices.”