GPS 2016 recap part 4: Driving Brand Awareness and Demand


 

We’re now halfway through our six-part series looking at our most popular presentations and sessions from the 2016 Global Partner Summit. Today we’re featuring a session from the day two Learn track, Gabriel Francis’s “Driving Brand Awareness and Demand.” The purpose of the Learn track is to teach media buyers and people in sales about the newest products that help drive demand, acquisition and revenue on Facebook, Instagram and Audience Network.

Gabriel is Facebook’s Product Marketing Lead, DR Solutions, and in his session he talks about how—as the pace of content has surpassed our ability to consume—attention has become our scarcest resource. Watch Gabriel’s presentation now, or visit our website to view all of the presentations and sessions for both days of the Global Partner Summit.

Next week we’ll feature Maz Sharafi’s incredibly popular product roadmap session from the Grow track.


Recent News

Facebook Marketing Partners Content Marketing category is becoming Creative Platforms

The Facebook Marketing Partners program is built on the idea that great things happen when the right solution meets the right need. We categorize partners based on the areas of expertise marketers need most because better partner matches improve performance for marketers.

Meet the Innovation Spotlight Winner for Creativity Around Video

As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.