GPS 2016 recap part 4: Driving Brand Awareness and Demand


We’re now halfway through our six-part series looking at our most popular presentations and sessions from the 2016 Global Partner Summit. Today we’re featuring a session from the day two Learn track, Gabriel Francis’s “Driving Brand Awareness and Demand.” The purpose of the Learn track is to teach media buyers and people in sales about the newest products that help drive demand, acquisition and revenue on Facebook, Instagram and Audience Network.

Gabriel is Facebook’s Product Marketing Lead, DR Solutions, and in his session he talks about how—as the pace of content has surpassed our ability to consume—attention has become our scarcest resource. Watch Gabriel’s presentation now, or visit our website to view all of the presentations and sessions for both days of the Global Partner Summit.

Next week we’ll feature Maz Sharafi’s incredibly popular product roadmap session from the Grow track.

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Global Partner Summit 2017 – Day 1

Global Partner Summit 2017 kicked off today at the Palace of Fine Arts and Exhibition Center in San Francisco. With more than 800 people in attendance, this is the biggest Partner event of the year. It’s where teams from Facebook, Instagram and Messenger share product roadmaps, explore opportunities for growth and talk about key trends and insights that will help the Partner community build boldly into the future.