Innovation Spotlight winners: Creativity category

Marketers today are grappling with all kinds of advertising challenges: coming up with original content, preventing ad fatigue from running multiple campaigns and the prospect of low relevancy scores. And the proliferation of social channels and media fragmentation has made it more difficult for marketers to keep things consistent and on brand. All of this while budgets and resources are being constrained.

The 2016 Facebook Innovation Spotlight is just one of the ways we recognize and encourage our Partners who create the technology and services that make it easier, more efficient and more effective for businesses to advertise on Facebook. This year we’ve expanded the competition into three different categories.

Last week we announced the finalist for the Creativity category of Innovation Spotlight.The three winners for our first category, Creativity, are companies who use technology and services that help source and deliver quality content and ad creative at scale:

• ReFUEL4 uses automation, data and insights—not to mention a 10,000 strong community of global designers operating across different time zones—to make sure marketers get high performing ads at scale.
• Shuttlerock allows you to easily amplify and control your visual content by sourcing images through their network of “content squads.”
• Tongal is the world’s first “studio on demand,” empowering more than 100,000 professional writers, directors and filmmakers around the world to generate new ideas quickly and efficiently across any platform, location or medium.

We’d like to salute all of the winners, and say thanks to everyone who submitted. Click here to learn more about the winning solutions. Stay tuned for the the next round of winners for the Real Results category, which will be announced in July.