Facebook is all about marketing to people, not at people. It’s our ability to deliver personalized marketing at scale – advertising that’s relevant to the audience marketers want to reach– that leads to better results for everyone. Partners help make this possible by innovating on our platform and finding new ways to allow companies to deliver meaningful creative and experiences to people on mobile devices, wherever they are.
As part of the 2016 Innovation Spotlight, we’ve been highlighting cutting edge marketing technology and services across Facebook, Instagram, Atlas and LiveRail. Open to developers, agencies and Partners, we’ve had numerous entries, from all over the world, across three categories.
We’re announcing today the winners in the final category, Personalized Marketing at Scale. Each of the companies listed below are amazing examples of Partners who provide a technology or service enabling scalable personalization for marketers.
- AiTarget offers integration with more than 200 CRM solutions, giving marketers the opportunity to automatically create a great number of customized videos and use them at scale. Their tool creates mobile and desktop campaigns with any number of audiences and ads and optimizes the results.
- Sailthru helps marketers use data to build deeper, longer-lasting relationships with their customers. Their predictive analytics significantly increases the accuracy and effectiveness of acquisition campaigns, while dramatically reducing the time needed to advance segmentation and segment-based targeting.
- Falcon.io tracks end-to-end customer journeys across all key digital touchpoints, enabling more accurate customer journey mapping. This means customer behaviors on Facebook can now be connected in order to optimize lead generation campaigns, email interactions and digital marketing campaigns intended to drive more landing page conversions.
Congratulations to all the finalists and winners in all three of our Innovation Spotlight categories, and thanks to everyone who entered this year. There will be an Innovator of the Year announced later at our Global Partner Summit in October.