Without real data and insights, a marketer’s job can consist of a lot of unknowns or, even worse, a misguided focus on numbers that don’t reflect real business results. But thanks to the work of innovators, like the Partners, developers and agencies who have entered Innovation Spotlight, we now know when online engagement leads to foot traffic or a phone call, and why. We have clarity into what works and the knowledge to make improvements when it doesn’t. The days of guessing and vanity metrics are coming to a close. We now live in a world of real results.
The 2016 Facebook Innovation Spotlight is just one of the ways we recognize and encourage our Partners who create the technology and services that make it easier, more efficient and more effective for businesses to advertise on Facebook.
Today we announce and congratulate the winners in the Real Results category of Innovation Spotlight. They are all shining examples of partners who deliver results and value by solving complex marketer challenges in distinctive, innovative ways.
- GotU offers a new level of control over digital advertising for small businesses. With GotU, local advertisers have the ability to target people just in the areas around their store locations, and then optimize reach and frequency for best results. By showing ads to a specific target audience the right number of times, in a specific timeframe, GotU can provide real results and a higher probability for a real-life activity, like a phone call or an in-store visit.
- Ringtrail automatically builds, runs and optimizes ads on Facebook and Instagram for real estate listings, focusing on individuals who are most likely to turn into leads. Their technology helps make campaign setup fast and simple by automating bids, budgets, ad creation, targeting and ongoing optimization. Ringtrail creates the targeting spec dynamically for each property, using population density, income, net worth and likelihood to move and homeowner/renter status, all of which is based off of the individual advertised property.
- Quantium uses offline sales data in a privacy compliant way, helping clients realize the potential of their data by better understanding how their customers behave and predicting future behavior. Working with data partners and clients, across a wide range of categories, allows Quantium to delivers data-driven insights which are at the center of new strategic thinking that powers bigger and better possibilities.
Congratulations again to our three Real Results category winners. Our third and final category, Personalized Marketing at Scale, is now open. Entries are due July 27th, so be sure to visit the Facebook Innovation Spotlight to find out more.