Facebook Marketing Partners
Latest updates to Audience Network to #Checkthebox
Audience Network, one way to extend your advertisers’ campaigns beyond Facebook and into other mobile apps, has had lots of product improvements and additional publishers added in the past year. We wanted to update you on some of the progress. Performances have also shown to be equal to or better than the Facebook News Feed:
- Audience Network performs on par or better than News Feed
- Majority of mobile app install (MAI) advertisers saw CPIs equal or better than News Feed
- Majority of installs delivered better LTV than News Feed
- Link ads performed on par with News Feed
- Audience Network is scaling
- 20x publishers than one year ago (accounting now for 6% of total time spent in mobile apps)
- 6-10% incremental scale for FB campaigns (4% additional unique users, 5% more outcomes)
- Latest product improvements
- AOS (Advertiser outcome score) : available to publishers on AN to give them more transparency into how placements are performing allowing them to optimize their ads business
- New ad formats and objective : video for mobile app ads, carousel ads and dynamic product ads can now be bought on Audience Network
Join the thousands of advertisers that are already benefiting from this additional reach and #Checkthebox