As people use technology in new ways, marketers face new challenges: how to produce great creative work at scale, how to drive measurable results for clients, and how to reach people across their many devices. Innovation Spotlight is our annual showcase for the year’s most exciting new marketing technologies built on our API to solve these challenges. These technologies—built by our industry partners—make it easier and more effective for businesses to advertise on Facebook.
Today, we’re pleased to name Vidsy the winner in our Creativity Around Video category.
The Creativity Around Video category recognizes innovators who help marketers deliver high quality video at scale—which is a challenge for many companies who struggle with the high costs and complexities of producing video, coupled with the high frequency demanded by mobile.
Vidsy’s technology allows companies to source and publish video at scale by cutting their dependencies on third parties, handing them the reins for content distribution, and giving them a platform to easily run campaigns over and over again. Because Vidsy’s videos are shot by contemporary video creators, brands get content that’s fresh and on trend. Vidsy is a sustainable, long-term solution for brands who want to create original video for social.
We’d like to salute Vidsy and say thanks to everyone who participated. Learn more about Innovation Spotlight and stay tuned for our next winner in the Omnichannel Offline and Online Sales category, which will recognize a technology or service that helps marketers connect their offline and online sales in an innovative way.