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Today’s path to purchase is not straightforward—people are influenced by everything from digital ads to coupons to store window displays. Aligning offline and online sales efforts can be a challenge for marketers. They need to track the buyer’s entire journey while managing multiple systems and conversions.

Innovation Spotlight is our annual call for the year’s most exciting new marketing technologies built on our API to solve challenges like these. We look to our inventive industry partners to create more effective ways for businesses to advertise on Facebook.

Bionic has answered this call in style, and we’re pleased to name them the winner in the Online and Offline Sales category.

Bionic is a platform designed to manage and automate online advertising spend. It works with companies to extract customer insights from the data they already have. At the same time, Bionic leverages Facebook’s Offline Conversions API to measure in-store transactions as they occur—tying companies’ digital ad efforts to offline shopping behaviors such as purchases and coupon usage.

By integrating with point-of-sale technologies and mapping people’s shopping behavior to online campaign efforts, Bionic is able to track how well a company’s campaigns are doing against its sales objectives. And marketers are able to make better decisions when they have insight into customer behavior—both online and off.

Congratulations to Bionic and thank you to everyone who participated. Learn more about Innovation Spotlight and stay tuned for our next winner in the Driving Results category, which will recognize a technology or service that helps marketers drive more efficient and effective outcomes.