Reach and Frequency - 90 Day Campaign Length

Starting today, you can book reach and frequency campaigns up to 90 days in length on Facebook and Instagram. We’ve built this feature with based on your feedback which allows you to run de-duped campaigns over a longer period of time.

When running longer campaign lengths, we suggest that you also utilize the frequency cap interval feature. Currently, if you do not break up your longer (90-day) campaigns into frequency capped intervals then there will likely be very low delivery on some days (we will look to improve our pacing with this in the future). Instead, you should break up the campaign into the interval that you think is right for you. Many advertisers use an interval of 1-2 weeks. Once you know the interval that is right for you, campaigns up to 90 days in length allow you to set-up 1 campaign which will last for the entire quarter.

Please update your interfaces to support the campaign length and support your advertisers in booking longer campaigns. There are no API changes for this update.