Real Results finalists for Facebook Innovation Spotlight

Thank you to all the Partners, developers and agencies who submitted their solutions to our second category for Innovation Spotlight, Real Results. We, again, had the great challenge of looking for the top solutions that help solve complex marketer challenges in distinctive, innovative ways. Congrats to our Real Results finalists.

• 4C – The 4C product suite includes activation across social channels as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database.
• GotU – GotU is a marketing technology company developing hyperlocal advertising and marketing solutions for retailers and local businesses everywhere. Their main focus is bridging business directories to a more digital age.
• Funnely – Funnely is a data-driven SaaS that helps ecommerce marketers automate Facebook and Instagram ads, creating thousands of ads to run simultaneously with just a few clicks. Funnely drives better-performing ads by leveraging ad relevance for every step of the sales funnel and optimizing ad dollar allocation between lead-gen and granular retargeting campaigns.
• PapayaMobile – PapayaMobile is responsible for three international mobile-first products. Papaya Ads is the leading global programmatic mobile ad platform, delivering unparalleled performance for apps, mobile games and e-commerce with international mobile marketing budgets. Papaya Games develops the world’s top-grossing mobile games.
• Quantium – Quantium uses data, analytics, technology and media, and enables brands to create new and sustainable sources of competitive advantage. Quantium has enabled many of Australia’s most progressive businesses to capitalize on the value of their own data, combined with Quantium’s unique data assets, analytical skills and software development capabilities, to create greater customer understanding and attraction.
• Ringtrail – Ringtrail is a social advertising solution for real estate agents that automatically promotes property listings, open houses and agents to individuals that are ready to buy or sell.
• Sailthru – Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn for some of the world’s most innovative publishers.
• Sprinklr – Sprinklr is purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points, intentionally designed to solve business goals for large brands. With the ability to automate workflows and processes, satisfy compliance and governance needs, and integrate with critical business systems, Sprinklr is purpose built for social at scale.
• The Next Ad – The Next Ad is the next generation Facebook Advertising Platform, helping advertisers target the right audiences based on social CRM data and previous campaign information. By analyzing a brand, likes and followers, The Next Ad finds the best possible ad creatives for a target audience.
• TubeMogul – TubeMogul’s advertising software enables the world’s largest brands to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, their software provides holistic planning tools, analytics and insights across television, video, display, mobile, social and other brand advertising initiatives.
• FreshAddress – FreshAddress, Inc. helps companies and nonprofits build, clean and update their email address lists. FreshAddress services include: SafeToSend™ Deliverability Solution (Automated and Full Service), Email Change of Address (ECOA) and Data Appending (B2C & B2B Email Appending and Postal Appending).

It won’t be an easy task, but we’ll be narrowing down and then announcing our three Real Results winners July 14. In the meantime, submissions are now open for our third and final category of the 2016 Spotlight, Personalized Marketing at Scale. So if your technology or service enables personalization that allows marketers to use it at scale, enter today .