Specialty Showcase: Ad Technology

Running lots of campaigns means juggling various pieces of creative, multiple audiences and a variety of budgets and schedules (not to mention poring over the reporting for all these ads, measuring the results and trying to find trends). As part of our Specialty Showcase series, this week we’re looking at how an ad technology partner could help you unlock more powerful campaigns through technology.

Next-level tools for next-level campaigns Partnering with an ad technology company will allow you to easily scale and optimize your ad campaigns on Facebook. They can also help with reporting on your campaigns, build tools that augment Power Editor and find new ways of integrating external data into your campaigns. Your ad technology partner would also train your teams to help integrate the new tech. All of this can help save time, make your ads more effective and will link your campaigns to your other media channels like search, email and TV.

A rewarding journey To reach more travelers, European travel company TravelBird needed new ways to scale its marketing. With the help of its ad technology partner Smartly.io, TravelBird automated campaign creation, acquired new customers and increased its marketing activity without increasing its workload. This allowed TravelBird to expand its marketing volume by a staggering 17.2X without compromising the return on investment, which increased by 2.8X.

Showcase your success We’d love to feature your client success stories on our new ad technology webpage . Partners can send us their success stories here for consideration.