Facebook Marketing Partners

August 8, 2016

Specialty Showcase: Audience Data Provider

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Reaching the right people is the key to marketing. But with over a billion people a day on Facebook, how do you find the right audience for your business? As part of our Specialty Showcase series highlighting areas in the Facebook Marketing Partner program, learn how an Audience Data Provider can make your marketing as effective as possible by reaching the right people. These partners specialize in helping find specific audiences on Facebook based on offline data from external sources. This can include shopping behavior, purchase intent and other relevant data.

Go beyond demographics Partner Categories make use of third party data and help you deliver your ads to people on Facebook who have the key attributes and behaviors you care about. These audiences complement Facebook’s own targetable audiences, allowing you to go beyond demographics and location and be precise when it comes to finding your best audience. You can access Partner Categories via Ads manager or through Audience Data Providers directly. When you work with one of our Audience Data Providers, they can create custom segments specifically for you to reach exactly the people you want.

Finding more votes In order to triumph in a difficult UK election, the Conservative Party partnered with an Audience Data Provider to target voters along constituency boundary lines. This minimized wasted impressions and focused ad delivery on adults who lived in the most competitive areas (rather than simply visited or worked in them). This allowed the party to reach 80.65% of Facebook users in the key marginal seats, leading to what the pollsters and media had universally predicted to be impossible: a win by outright majority.

Showcase your success We’d also love to feature your client success stories on our new Audience Data Provider webpage . Partners can send us their success stories here for consideration.

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