Specialty Showcase: Community Management

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The Facebook Page is a great way to interact with the people who care about the business or brand, allowing brands to talk directly with consumers in real time and in their own voice. But the more messages and requests the brand receives, the more you need to respond, the harder it is to provide quality responses to your audience.Continuing with our Specialty Showcase series, we’re showcasing specialties in the Facebook Marketing Partner and Instagram Partner program. Today we’re highlighting how a Community Management partner can help you keep in touch with your audience.

A better way to manage Pages and conversations You don’t want messages to go unanswered, but you can’t make it your full time job. That’s where a Community Management partner can help. Your community management partner can help you prioritize and categorize inbound messages, unify brand messaging across all channels, revise your social media strategy and transform your Page into a successful customer service platform. This gives you time to do what you do best: provide valuable products and services to your customers. You have a community that wants to hear from you; get some help managing it with a community management partner.

Banking on new customers Krungsri, one of Thailand’s biggest banks, wanted to improve customer satisfaction by decreasing call center response times. Krungsri also knew that its customers often turn to Facebook for information and support. By pairing up with C ommunity Management partner Computerlogy, Krungsri was able to sort social conversations by urgency in real time and organize them into product and service categories. This allowed Krungsri to allocate the right resources needed to prioritize questions and deal with them quickly. Thanks to their Community Management partner, Krungsri saw an 83% decrease in call center response time and a 97% engagement rate on Facebook posts.

Showcase your success We’d love to feature your client success stories for Community Management on our new webpage here . Partners can send us their success stories here for consideration.