Specialty Showcase: Measurement

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You’re running lots of ads and campaigns, all of which results in lots of metrics: acquisition, impressions, reach. But who are the people who are using your mobile app, and what does all that in-app activity mean? By looking at the right data, and drawing the right conclusions, your efforts will be as powerful as they should be. As part of our Specialty Showcase series , highlighting our Marketing Partner specialties for Facebook, this week we look at how a Measurement Partner could help you find real value and meaning in all those stats.

Better understand ad pe rformance

Our Marketing Partners build measurement solutions that work across devices and in apps in order to help you understand how people are using your app, what their lifetime value is and how you can optimize your campaigns accordingly. Because the more you know about the performance of your ads and campaigns, the more you can improve your future efforts. You can even measure the lift you receive from Facebook advertising by using Conversion Lift studies.

The days of vanity metrics are over. Pair up with a Measurement Partner and get real value and insights about your campaigns.

Showcase your success We’d also love to feature your client success stories on our new Measurement Partner webpage . Partners can send us their success stories here for consideration.