Video Creative in the Carousel Format

To help advertisers meet their objectives using different creative formats, we’ll soon offering video as a creative option within carousel ads. Advertisers have already seen success with this format ( and with the latest update, we are adding the video creative to the carousel unit.


This gives advertisers the creative flexibility to leverage the most engaging and powerful format we have in feed. Carousel format is growing at a rapid pace and adding video as a creative option can bring sight, sound, and motion to help advertisers improve both their Brand and DR objectives.

You’ll be able to optimize your creative for the carousel format by adding a combination of up to 10 photos or videos. As only 5 cards will be displayed in an ad, you can select the option for our system to automatically optimize which creative will appear in the cards; otherwise, the first 5 photos or videos will appear in the carousel ad.


Recent News

Meet the Innovation Spotlight Winner for Driving Results

Marketers need help in order to drive real results. They also need help to make it easier, more efficient and have their marketing be more effective. We created the ‘Driving Results’ category of Innovation Spotlight to help celebrate and honor the best technology or service that has changed businesses and helped clients drive real results.

Global Partner Summit 2017

How do you build in a world that moves fast?

At this year’s Global Partner Summit, we’re encouraging Partners to Build Beyond. The summit – our biggest Partner event of the year – is happening October 4th and 5th at The Palace of Fine Arts and Exhibition Center in San Francisco. It’s our annual event where we talk about Facebook, Instagram and Messenger product roadmaps, share key opportunities for growth and give Partners a place to connect with each other and share ideas.