Adore Me

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Adore Me

Advertiser

Nanigans-Logo

Nanigans

Marketing Partner

Success Story

Scaling up ad volume during critical holiday sales

During a Thanksgiving-Cyber Monday sale, lingerie retailer Adore Me used Facebook Marketing Partner Nanigans’ ad automation software in combination with Facebook’s Audience Insights to optimize ad targeting and delivery.

1,500

new customers acquired

2,500

unique purchases

15x

increase in new member registrations

40x

boost in site traffic


Their Story

Perfectly-fit intimates

Women’s lingerie retailer Adore Me has been selling designer bras and sleepwear online since 2012. New to the lingerie industry, Adore Me is focused on acquiring new customers and expanding its VIP membership base.

Their Goal

Increasing new member signups

Adore Me’s goal was to drive new member signups with its target audience: young professional females aged 18–36. The retailer also wanted to optimize ad delivery to respond to shopper interest and site traffic during Cyber Week 2014 to compete against dominant national online lingerie retailers.

“Using the Nanigans placement analysis tool made managing a campaign of this scale as easy as another day at the office.”
Jared Pyle, online marketing associate, Adore Me

Their Solution

Enhanced audience insights

11057097_388170898042586_2104764816_nAdore Me’s in-house marketing team worked with Nanigans on every aspect of the campaign. To ensure a smooth customer journey from ad click to landing page signup, Adore Me began this critical 5-day sales period by launching a fresh look for its website and a suite of new Cyber Week ads.

Their Success

Shining results

11057201_1604539139820966_813058976_nWorking with Nanigans, Adore Me capitalized on the critical holiday shopping season to boost its customer base. Using Nanigans’ proprietary software with Facebook, the ecommerce brand scaled its ad spend while achieving its cost targets. As a result of the 5-day campaign:
  • 1,500 new customers acquired
  • 2,500 unique purchases
  • 15X increase in new member registrations
  • 40X boost in site traffic

“We knew that our message would reach our customers and cut through all the noise of the holiday season, thanks to Facebook’s advanced targeting options.”
Chloé Chanudet, VP marketing, Adore Me