increase in player engagement
increase in conversion rate, from install to deposit
increase in return on ad spend
Gaming and acquisition
Finding paying players
Facebook is one of the top acquisition channels for Bingo Blitz, and DAU-UP helped us identify the right creative execution to breathe new life into our marketing strategy. We were extremely impressed by the video creative DAU-UP produced, and our target audience clearly felt the same. DAU-UP’s technology and expertise on Facebook continues to deliver fantastic and often surprising results.
-Shlomi Aizenberg, EVP Marketing, Monetization and Product, Playtika
Optimizing video ads
To do this, DAU-UP created a set of video ads optimized for small-screen devices. The videos not only looked like they belonged in Facebook’s mobile News Feed, but that format was also the best-suited for people on Facebook most likely to download the mobile game.
The video ads used exciting in-game footage of Bingo Blitz play to encourage people to install the game. DAU-UP tested various creative concepts and determined that using actual footage would set an accurate expectation for people who download the app, open it and start playing. To reach more of Playtika’s already-engaged audience, DAU-UP created a lookalike audience based on the developer’s previous campaigns that had generated top engagement and conversion rates from installer to paying player.
Converting players to payers
By partnering with DAU-UP, Playtika reached and converted more of its target audience to players. The 3-month campaign ran from January–March 2016 and achieved:
- 47% increase in player engagement
- 28% increase in conversion rate, from install to deposit
- 19% increase in return on ad spend