increase in ad recall
increase in product awareness
decrease in cost per view
Live. Love. Tacos.
Building product awareness
Facebook, Digitas, and HYFN worked seamlessly together to ensure maximum reach cost-effectively, while delivering measurable results that helped grow our brand over the summer of 2015. We successfully engaged with new and existing audiences while building our brand to new heights.
-Juliet Corsinita, VP, Media and Sponsorships, Taco Bell Corp.
Serving the right audience
Taco the town
- 17% increase in ad recall
- 8% increase in product awareness
- 80% decrease in cost per view
- 4% increase in purchase intent