Good Neighbors partnered with eMFORCE to precisely target audiences with engaging creative on Facebook, resulting in a three-fold increase in sponsorships.
increase in ongoing sponsorships
reduction in savings per purchase
increase in click-through rate
increase in ongoing sponsorship rate against clicks
Taking an integrated approach
eMFORCE is a specialist in creating digital strategies for businesses. The digital marketing agency has the capability to process data across multiple channels simultaneously, which significantly improves the performance of campaigns.
Good Neighbors is a NGO focusing on community development projects to protect children’s rights. Founded in South Korea in 1991, they offer sponsorships to children and encourage the self-reliance of communities through various projects.
Promoting a good cause
Good Neighbors wanted to increase the number of ongoing online sponsorships by promoting its campaign on Facebook and Instagram.
“eMFORCE’s creative solutions helped us automate our content optimisation efforts and improve our ad efficiency. By intricate planning and programmatic execution — we were able to discover new insights and possibilities for future campaigns, while also driving tangible results for the NGO.”
Heo Ji Hye, Assistant Manager, Good Neighbors
“Through eMFORCE’s campaign performance and target analysis, Good Neighbors successfully reached a younger demographic, inspiring the company to bolster its branding and engagement on Facebook and Instagram.”
Park Su Young, SNS AD Team / Account Executive, eMFORCE
Winning hearts and sponsorships
With the aim of increasing the number of ongoing sponsorships, eMFORCE optimised
The campaign messaging for conversions. The campaign used mobile-optimised, full-screen video, Carousel, and Canvas ads to tell heart-warming stories about people whose lives were improved through the sponsorships provided by Good Neighbors.
Using emotional stories in the ads, viewers were encouraged to click-through to the website. Through Facebook’s conversion pixel tracking, eMFORCE retargeted people that had visited the website or had participated in short-term sponsorships, promoting ongoing sponsorship deals.
eMFORCE used its powerful ad technology to test different ad creatives. The marketing agency also utilised a variety of targeting options on Facebook and Instagram to reach a wide and relevant audience. This included targeting Korean families aged 27-55 with an interest in NGOs, politics, and social activities. eMFORCE then used Facebook analytics as well as custom and lookalike targeting options to precisely reach relevant audiences.
Making an impact
The partnership between eMFORCE and Good Neighbors resulted in an increase in ongoing sponsorships at a lower cost. The campaign, which ran on Facebook and Instagram between August 2016 and November 2017, achieved significant results:
- 4x increase in ongoing sponsorships
- 30% reduction in savings per purchase
- 135% increase in click-through rate
- 85% increase in ongoing sponsorship rate against clicks