lower cost per lead
increase in volume of leads generated
Legendary German engineering
Taking lead ads for a test drive
From a creative and user experience perspective, lead ads provided a perfect combination of bringing together the key criteria for designing for Facebook News Feed, while still supporting our internal legacy systems. This allowed any of the leads we acquired through Facebook to be sent straight to our CRM, while reaching our existing fulfilment service level agreements. We’re thrilled with the results.
-Kathleen MacLean, FCB Inferno
A more enjoyable journey
Facebook’s lead ads give customers a fast, simple-to-use form, allowing them to easily sign up to make enquiries and receive information. To make this process even more seamless, BMW worked with Facebook Marketing Partner Driftrock, using its full range of lead ad solutions.
56% lower cost per lead
- 2.8X increase in volume of leads generated