increase in app installs over previous campaigns
increase in click-through rate over previous campaigns
DJ in your pocket
Drive diverse downloads
Leveraging ReFUEL4’s creative optimization has provided Spotify’s app download and re-engagement campaigns with sustained performance.
-Sunita Kaur, MD, Spotify APAC
A creative choir
Working in harmony
Playing their song
Singing a different tune
Topping the charts
Facebook’s unmatched targeting and tracking capabilities, combined with ReFUEL4’s unique creative flexibility, hit all the right notes. In a tricky market, the campaign delivered a 40% increase in clicks to install while maintaining a high return on ad spend.
- 3X increase in app installs over previous campaigns (APAC customer acquisition campaign, May–September 2015)
- 40% increase in click-through rate over previous campaigns
- 4.6 million people reached