The New England restaurant promotion service and Facebook Marketing Partner Constant Contact
created a targeted Facebook Ad campaign that helped get its weekly emails seen by over 110 new local people each week.
new people saw the emails on average
click-through rate for its top-performing campaign
Dine in, Spend less
supports local dining culture by promoting preferred New England fine restaurants and exciting culinary events, helping people discover new dining options in their area and also save time and money.
Reaching local foodies
DineBestforLess.com wanted to use its valuable contact database to efficiently find a new audience with similar characteristics and traits to its existing subscribers, and then get them to click through on its weekly marketing emails.
Tasty targeting tactics
DineBestforLess.com teamed up with with Facebook Marketing Partner Constant Contact for this campaign. Using its partner’s tool for Facebook advertising, DineBestforLess.com created ads designed to reach people who share important characteristics with its current subscribers.
Integrated with Facebook’s ad creation platform, Constant Contact’s tool automatically populates ads with copy and images drawn from email campaigns. This made it easy for DineBestforLess.com to quickly pull together an ad campaign using short, compelling content and vibrant images it had already included in subscriber emails—right from its Constant Contact account.
DineBestforLess.com created 10 clicks to website ads
, which featured a Learn More button linked to an online version of the email it was promoting. Then, using Lookalike Audiences
, it targeted these ads to new people with similar characteristics and traits to its current subscriber base. To make sure the ads reached the right local customers, it used Facebook’s location targeting
to share deals with people living within a 25-mile radius of featured restaurants in Massachusetts, Connecticut and New York.
A perfect pairing
Using Constant Contact’s tool for Facebook advertising with targeted ads has served up excellent results for DineBestforLess.com. Its first campaign reached 1,900 more people than expected, and its campaign for Elizabeth’s Restaurant achieved an impressive 4.6% click-through rate, demonstrating how relevant and engaging these ads were for its customers.
DineBestforLess.com plans to continue running Facebook Ads to increase exposure for its restaurant clients and attract more local customers. As a result of the campaigns that began in July 2015:
- 113 new people view its weekly emails on average
- Over 51,000 people reached
- 4.6% click-through rate for top-performing campaign (September 2015)