Strategic remarketing quickly boosts sales

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Lotte

Advertiser

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Wisebirds

Marketing Partner

Success Story

The department store worked with Facebook Marketing Partner Wisebirds and reached out to potential customers with a remarketing campaign, increasing the conversion rate by 2X and exceeding the campaign’s cost-per-conversion goals.

3X

increase in return on advertising spend

37%

reduction in cost per conversion

2X

increase in conversion rate through clicks to the website ad


Their Story

For your lovely life

Since 1979, Lotte Department Store has been providing top quality goods and services, satisfaction and a “Lovely Life” to its customers. The retailer is now looking to reach beyond its Korean roots and go global.

Their Goal

Increasing conversions

Lotte Department Store wanted to drive website visits and purchases, and also reduce cost per conversion to below KRW 10,000, increase return on ad spend to more than 6X, and achieve a click-to-conversion rate greater than 10%.

Through the campaign, we have not only learned more about our customers, but have also come to understand the value of Facebook as a marketing tool to help increase our sales revenue. To keep the momentum going, Lotte Department Store will continue to use Facebook marketing by working with Facebook Marketing Partner Wisebirds and Daehong Communications.

-Bae Yurim, Assistant Manager of the Omni-channel Team, Lotte Department Store


Their Solution

Remarketing to drive sales

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During the first month of the campaign in July 2015, Lotte Department Store focused on increasing the traffic to its online malls and gauging the size of its audience on Facebook. The following month, it started a remarketing campaign.

 

The company used the Facebook pixel to track people who visited its online malls, added items to their carts or made purchases, and then used Custom Audiencesto target all three groups with ads. Lotte Department Store ran a variety of promotional ads to this audience group, effectively increasing the conversion rate for its online malls. The store also used lookalike audiences based on the groups it retargeted to find more people who were like its website visitors.

 


Their Success

Increased conversion rate

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As a result of the campaign, Lotte Department Store gained new customers and increased its conversion rate for its online malls. The campaign, which ran from July 1–September 30, 2015, also achieved:

 

  • 2X increase in conversion rate through clicks-to-website ads (4.9% one month after the campaign launch, increasing to 10.3% 2 months later)
  • 3X increase in return on advertising spend
  • 37% reduction in cost per conversion